Baidu Youa′s Merchandise Topped 10 Million

Youa.com, an online C2C auction platform under China's leading search engine Baidu.com, announced that it has already gathered over 100 thousand online sellers who are now auctioning over 10 million items since it officially went online two weeks ago, Shanghai Securities News reports.

According to statistics from the website, sales of merchandise have been increasing by 100,000 articles daily since the eBay-like shopping platform was launched on October 28.

The new auction website provides various items ranging from clothes and accessories, consumer electronics to household commodities.

According to an insider who earlier predicted an upcoming new boom of online shops, three major reasons have well accocunted for the current success of youa.com. One major reason lies in the big potential of Baidu.com, a powerful

Chinese language search engine; second is that Youa has had a fruitful promotion campaign before it officially went online; and thirdly, online shopping has already become an eveyday habit of Chinese due to years of rapid customer-to-customer online business development.