Based on the report from La Tribune, as of 2010, emerging nations with China as leading, Russia, Brazil and India will account for 62% among the growth of global ads market shares.

According to the prediction of ZenithOptimedia, in 2008 global ads consumption will increase by 6.6% and in 2007 rose by 5.3% while the Europe and U.S respectively dropped by 3.7% and 3.5%, and ads consumption will rise by 11.8% in other regions.

European market economic slowdown due to credit crisis also affects the increase of ads markets. However, China in 2010 will become the second largest contributor of promoting global ads market increase for the sake of the host of Beijing Olympic Games with estimated investment of USD24.3b.

The Asian giant with a population of 1.3b, supported by household consumption and nearly 275m netizens, will continuously expand ads markets. Information digitization and four emerging nations have become lasting increase drive of the ads markets.